On May 14, Forbes Asia released the 30
Under 30 List for 2025, and Sun Sida, Founder and CEO of Taste Lab, a portfolio
company of INCE Capital, was honored to be included in the list.
Sun Sida founded Taste Lab in 2019. As a
healthy snack brand of ‘delicious and light burden’, Food Laboratory empowers product innovation with science and
technology. Its products in the innovative categories of thick cheese, corn
chips, chicken breast potato chips, etc. have been ranked No.1 on Tmall, and
won the Best Puffed Snack Award at the FBIF Global Innovative Food Tasting
Conference.
This year's list focuses on a new
generation of AI-driven entrepreneurs and innovators, with Forbes Asia noting
that more than a third of the companies on this list are using AI in some way. Taste
Lab is also riding the wave of AIGC, using AI tools to do product packaging
design and improve productivity.
Sun Sida was also featured on Forbes
China's U30 list in 2019.
